The New Polar Bear Plunge. An Expedition for the Whole Family
Advertising Agency: M&C Saatchi North America, Santa Monica, California, USA Creative Director: Martin Dix Art Director: Ron Tapia Copywriter: Dennis DiSalvo Photographer: Rainer Stratmann
When Bull beats Bear. Examining the consumer shift and inherent opportunities of a changing market.
Advertising Agency: Grey Canada, Vancouver, Canada Creative Director: Alan Russel Art Director: Leah Moy Copywriter: Geoff Dawson Photographer: Paul Lang, The Orange Apple Additional credits: Evelyn Lee, Laura Reitenbach Published: March 2010 via adsoftheworld.com
The advert titled Rewrite the rules of speed was done by WIEDEN & KENNEDY AMSTERDAM advertising agency for NIKE company in Netherlands. It was released in the April 2010. Business sector is Clothing & footwear. Credits: Nike launches an online viral campaign by Wieden+Kennedy Amsterdam (W+K) for the revolutionary 'Mercurial Vapor Superfly II".
Agency: Wieden+Kennedy Amsterdam Client: Nike Football Website: www.wkamst.com Advert Title: Rewrite The Rules Of Speed Creative Directors: Mark Bernath and Eric Quennoy Art Director: Pierre Janneau Copywriter: Mike Farr Producers: Neil Henry and Cat Reynolds Head of Broadcast: Erik Verheijen Executive Creative Director: Jeff Kling Account Team: David Anson, Jordi Pont, Gene Willis Nike: Enrico Balleri and Colin Leary Production Company: Paranoid US Director: Edouard Salier Executive producer : Claude Letessier / Cathleen O'Conor Head of Production: Matej Purg Producer : Anne Lifshitz Line producer : Romain Staropoli Post coordinator : Charlotte Raffi Director of Photography : Wouter Westendorp Graphic design : Marthe Salier, Xavier Reye, Julien Michel, Damien Martin Editor: Olivier Gajan vfx company: Digital District Producer: David Danesi VFX Supervisor/ 3D : Julien Rancoeur Lead Flame : Christophe Richard Music and Sound Design: Massive Music/ Guy Amatai
As anticipation for the biggest football tournament of the year heats up, Nike releases the Mercurial Vapor Superfyl II, a football boot with Nike SENSE adaptive traction technology studs. When designing the Mercurial Superfly II, Nike created an adaptive stud that extend and retract by up to 3mm, based on ground conditions and pressure exerted by the player. Two of these studs on the forefoot of each boot combine with directionally positioned blades to allow for quick changes of direction, while secondary toe traction provides added power for those first critical steps. The result is a boot that enables greater speed in all directions – in all conditions
Enrico Balleri, Head of Nike Football Advertising says,“With this campaign we wanted to illustrate how the revolutionary adaptability value of this boot helps the fastest players in the world maintain their performance on any pitch condition.”
Art Director Pierre Janneau adds ‘Mother Nature doesn’t understand the ‘perfect pitch’. We wanted to demonstrate the many faces she might show during the tournament with a graphic illustration of how pitch surfaces unexpectedly evolve during the course of a game.’
The viral, shot by Edouard Salier, features FC Barcelona’s Zlatan Ibrahimovic and takes the viewer fantastical world where a mechanical pitch tests Zlatan’s speed to extraordinary extremes. As Zlatan glides past oncoming defenders, the pitch changes its surface and weather conditions at breakneck speeds as it continues to challenge Zlatan’s drive to goal. Unfazed by the terrain, Zlatan powers his way past defenders as his boots quickly adapt, grip the ground and accelerate towards victory.
“Nike always comes up with something new and different, and this film looks amazing. It's incredible to be filming and then see how it all comes together in the finished piece," said Zlatan Ibrahimovic.
The Mercurial Vapor Superfly II continues to define and reinforce Nike’s commitment to developing football boots that provide stability and power for the ultimate athletic physical performance.
Nike Mercurial Vapor Superfly II- Rewrite The Rules of Speed.
The campaign was created by Copywriter Mike Farr and Art Director Pierre Janneau, Creative Directed by Eric Quennoy and Mark Bernath, Producer Neil Henry and Cat Reynolds with ECD Jeff Kling, Head of Broadcast Erik Verheijen and Account team David Anson, Jordi Pont and Gene Willis and at Nike Enrico Balleri Global Football Advertising Director and Colin Leary Global Football Advertising Manager.
The advert titled Tattoos - White was done by CLM BBDO advertising agency for FRANCE ADOT ORGAN DONATION (FRANCE ADOT company) in France. It was released in the April 2010. Business sector is Public awareness messages. Credits: FRANCE ADOT is a group of associations working locally in France to inform and raise awareness of organ, tissue and bone marrow donation.
The federation brought in CLM-BBDO to build awareness of this national cause, mainly among young adults, and to encourage them to have an organ donor card. The campaign starts in METRO newspaper in March 2010.
France ADOT and CLM-BBDO started out from the observation that this young adult audience is not necessarily sensitive to the question of organ donation, as the related theme of death is fairly remote from their concerns.
But the target is very attentive to its image and is looking for a meaning to its existence. So we decided to enhance the image of those who do become donors. Taking out a donor card means thinking about others and showing great generosity. By acting in this way, the holders of the card feel they are doing something good and are good people. The agency’s creative staff designed and produced the campaign along those lines.
To make the execution of the idea impactful and challenging, the demonstration has to be taken as far as it can go by showing that even the worst individuals can become good people by donating their organs.
These individuals, whom we have identified as skinheads, racists, hooligans or homophobes, all have the same way of embodying their extremism: their tattoos.
In this print campaign, the tattoo is struck through by the scar from a post-mortem organ donation, like some kind of redemption. The tagline reads, “Become someone good. Give your organs.”
We wanted to create great interest at all costs, without singling out the target’s current habits or telling people how to behave - just give them food for thought. That’s why we shifted the demonstration to this category of extremist and did not directly feature the audience targeted by the campaign.
Moreover, this approach also emphasizes that organ donations have to go beyond the donor’s beliefs or origins: we all give and we all receive. It’s the act of giving that matters.
Client: FRANCE ADOT Agency: CLM BBDO / Boulogne Billancourt Executive Creative Director: Gilles Fichteberg and Jean-François Sacco Head of Art: Sylvie Etchemaïté Art Director: Lucie Valloton Copywriter: Julien Perrard Photographer: Yann LePape Country: France
The advert titled Panda Bear was done by McCANN ERICKSON ARGENTINA advertising agency in Argentina. It was released in the March 2010. Business sector is Public awareness messages. Credits: Tagline: People with disabilities are not so hot in the news as panda bears, but they also need your help. Fundación Par. Equal ability, equal opportunity.
Advertising Agency: Publicis India National Creative Director: Emmanuel Upputuru Creative Directors: Vivek Nayyar, Vinay Kumari Art Director / Copywriter / Illustrator: Ashish Sadare
Pets Aren’t Something You Just Throw Away. They’ll Never Abandon You. So Don’t Abandon Them.
Advertising Agency: NovaS/B, Sao Paulo, Brazil Creative Director: Ricardo Furriel Art Director: Marcelo Maia Copywriters: Bruno Faulhaber, Ricardo Furriel, Fabio Ludmer Photographer: Andre Faccioli
Bowling for babies A Massey Centre benefit for teen mothers and their babies. Saturday, November 7, 2009 • Bowling4babies.org
Advertising Agency: Saatchi & Saatchi Canada Executive Creative Director: Brett Channer Creative Director: Helen Pak Associate Creative Director: Brian Sheppard Art Director: Helen Pak Writer: Brian Sheppard Photographer: Michael Kim Print Production: Chris Penny
Peter is a specialist within the world of commercial photography, shooting mainly product with a emphasis on liquids. he has a well earned reputation for being enthusiastic, a great problem solver, and passionate about producing great images. with a full-time retoucher on staff, and using only the finest cameras & equipment available, peter has developed a clean, modern sense of vision unique in the industry. this combination is what allows peter to create exceptionally detailed, dynamic and graphic images - the hallmark of his style. he has won several international awards for his editorial, personal and advertising work. more+ peterschafrick.com
Advertising Agency: Storåkers McCann, Stockholm, Sweden Art Director: Patrik Reuterskiöld Copywriter: Hanna Belander Photographer: Bobo Olsson Additional credits: Martin Johansen, Jacob Hamilton, Sophia Breme, Ro via adsoftheworld.com
Teesha Moore - About me. Like all youngsters, I fell in love with art and the creative process early on. Due to not being able to watch tv, that love of creativity was allowed to grow and develop. I knew I wanted to be an artist when I grew up. There was no doubt in my mind. I had a fabulous art teacher in grade school named Mr. Brown. He was very encouraging and taught me how to shade...something that revolutionized my drawings (at least in my mind). Zettiology has grown far beyond all expectations and because the images are so personal for us, we were never tempted to sell it. As my interest grew and my talents developed in art, I started adding collage sheets so folks could play with the images that I found so much fun.
