Göteborg International Film Festival: Dragon embryo

New films, new faces, new talent The Berlin Film Festival has its bear. Cannes owns their lion. Göteborg International Film Festival, ranked as one of the 10 most important film festivals in the world, would soon get their dragon. For over 30 years this untapped resource has played a passive role in the festival’s logo. Now it was time to share the upcoming happy occasion with the world. And what could be a more suitable presentation than to invite everyone into the nursery? With the birth of the dragon fast approaching, Göteborg International Film Festival is on the precipice of a new era. The era of the dragon. Advertising Agency: SCP Göteborg AB, Sweden Creative Director: Tommy Östberg Copywriter: Staffan Dempe Art Director: Birgitta Grönlund Illustrator: Thomas Feiner / Digital Art

Volkswagen Phaeton: Man in Park

Advertising Agency: Grabarz & Partner, Hamburg, Germany Executive Creative Director: Ralf Heuel Creative Directors: Timm Weber, Christoph Stricker, Christoph Breitbach Copywriter: Christoph Breitbach Art Directors: Jasmin Remmers, Barbara Dirscherl, Yvonne Reinsch Illustrators: Silke Bachmann / Die Illustratoren Corinna Hein Account Supervisors: Reinhard Patzschke, Peter Stroeh, Jasmin Schwarzinger, Katja Fredriksen Advertisers’s Supervisor: Luca De Meo, Giovanni Perosino, Achim Glogowski

Grupo Eulen Seguridad: Balloon

Advertising Agency: La Familia, Santiago, Chile Executive Creative Director: Miguel Angel Barahona Head of Art: Gonzalo Ayala Art Director: Pablo Aburto Copywriter: Miguel Angel Barahona Illustrator: Sebastian Aburto

Princesa: Saw

Break free from guilt
 Advertising Agency: Staff, Brazil Creative Director: Paulo Castro Art Director: Guilherme Cunha Copywriter: Otto Pajunk Head of Art: Bernardo Machado Illustrator: MMJ Studio

L'Etudiant: Lifegard

Are you sure your career choice is the best fit? Youth's got future Advertising Agency: Young & Rubicam, Paris, France Creative Director: Les Six Art Directors: Guillaume Auboyneau, Cedric Quissola Copywriter: Eric Lavenac Photographer: Corbis Art buyer: Claire Nicaise Published: January 2011

Beats By Dr. Dre Campaign

Here's the new video campaign for the range of Headphones Beats by Dr. Dre. Rendering in slow-motion dynamics on the soundtrack of "Nero - Me & You". Product Studio is available now in five new colors. To discover in the future. via fubiz

McDonald's: Night Light

Open 24 hours 
Advertising Agency: Cossette West, Canada Photography: Hans Sipma Art direction: Bart Batchelor

Deichmann Graceland: High Heels

Men over 180cm earn 10% more money. Go get them! High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys. Advertising Agency: Grey Worldwide, Germany Creative Directors: Andreas Henke, Sacha Reeb Copywriter: Sissi Schneider Art Director: Stella Bittner

Bank Forum: Hysteria

Advertising Agency: Ogilvy&Mather, Kyiv, Ukraine Creative Director: Will Rust Copywriter: Karolina Galacz Strategic Planner: Martin Alles Account Directors: Svetlana Polyakova, Alexandra Savonik Account Manager: Svetlana Korytko

Alcro

We illustrate a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way. Advertising Agency: Lowe Brindfors, Sweden Copywriter: Peter Laurelli Art Director: Rickard Villard Photographer: Ian Crawford Graphic Designer / Typographer: Jeanette Andersson Art buyer: Caroline Agné Account supervisors: Maria Lundvall, Marie Klinte Account managers: Anette Nygårds, Karolina Jansson Retouching: Roland Lindgren, Andreas Lindström / Bildinstitutet