Tarma Couture fall/winter (spring/summer) collection
If you don't want your fall/winter (spring/summer) collection branded by the unmistakeable "griffe" of moths, choose Autan 4 Seasons. For a wardrobe that will attract you, not moths.
The italian word "Tarma" means "moth". The copy advice the consumer to protect her expensive fashion clothes every season, showing a parody of typical fashion ads.
Advertising Agency: Draftfcb Milan Italy
Creative Director / Art Director: Remo Bonaguro
Copywriter: Laura Colombo
Photographer: Paolo Rutigliano
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