In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors.
Advertising Agency: BBDO New York, USA
Chief Creative Officer: David Lubars
Chief Creative Officer: Bill Bruce
Creative Director/ art director: James Clunie
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