To launch the Radiator wetsuit brand into the surf market. Radiator is not as thick as it's competitors, yet just as warm, giving surfers greater flexibility which greatly improves their surfing performance.
Product : Radiator
Title : The Whipper - Snipper
Agency : The Furnace
Country : Australia
Creatives : Rob Martin Murphy (Executive Creative Director)
Paris Giannakis (Art Director)
Andrew Allsop (Copywriter)
Photographer: Jimmy Fok
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