Ad agency: Ogilvy, Johannesburg Art Director: Ian Broekhuizen Copywriter: Catherine Conradie Illustrator: Natalie Shau Typographer: Ian Broekhuizen Digital artists: Natalie Shau, Ian Broekhuizea
When it comes to staying fresh and innovative, Lima is very particular, a self-proclaimed “non-purist”, he gets a kick out of going against the grain and doing the “wrong thing”. Caesar strives to create imagery that has never existed, that makes you think, that is unusual and at times, even surreal. However rebellious his methods may be, Caesar has become one of the most successful commercial photographers in the last few years.
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